Smarter, how do you sell your products to your target market?

People no longer trust ads.

What do they trust then?

Content from real customers.

When it comes to making buying decisions, 93% of buyers trust the recommendations of families and friends.

A whopping 92% of consumers will even believe other people’s recommendations, even if it’s people they don’t know.

Even brands have taken notice. Surprisingly, 87% of brands are taking advantage of content produced by customers to appear more authentic.

This type of more engaging content

has a name — User-Generated Content or simply, UGC.

Today, we’re going to talk about UGC, why it’s infinitely better in terms of conversion rates & cost production, and how you can use eCommerce user-generated content in your marketing strategy.

What is User-Generated Content?
User-generated content (UGC) is any content created by existing customers or any audience about a brand. It can be in the form of reviews, videos, stories, product images, or social media posts. Like this one from Rare Beauty on Instagram:

Rare Beauty Instagram post
Your customers can create the content out of their ausztriai telefonszám kereső own will. Maybe they’re trying out your product for the first time. Or, they simply love it and want to share their experiences with their friends and families.

When this happens, you get free marketing!

Other times, UGC can be paid for. Brands can initiate the creation of user-generated content so they can incorporate it into their marketing strategies to drive users and increase conversions.

Yes, brands—especially those

in the eCommerce space—have been shifting away from DLBDFY traditional marketing into UGC marketing. You’re about to find out why.

Why You Can’t Ignore UGC In Your eCommerce Marketing Strategy
Brands have been leveraging eCommerce user-generated content to market their products better.

Shopify reported that ads with UGC received 4x higher click-through rates and had a 50% drop in cost per click compared to other ads.

Why did user-generated content get so popular with eCommerce brands?


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